How Much Does a Professional Website Cost in 2026: A Pricing Guide for SMBs

A professional website for a small or medium business typically costs between €800 for a simple landing page and over €25,000 for a full e-commerce store, with most brochure-site projects falling between €2,500 and €9,000. The exact price depends on design, technical platform, number of pages, content and integrations: this guide explains what really drives the cost and how to spot a transparent quote versus one that hides future expenses.

What Determines the Price of a Website?

A website's price depends on seven main variables: the type of design (customized template vs. fully custom design from scratch), the technical platform (a CMS like WordPress, a no-code builder like Webflow, or custom development on a framework like React), functional complexity (brochure site vs. e-commerce vs. a portal with a private user area), the number of pages and sections, whether professional copywriting is included or content is client-supplied, technical SEO setup at launch, and integrations with third-party systems (CRM, ERP, payments, marketing automation). Any one of these variables can swing a quote by 300-400%, which is why two 'websites' can cost €1,500 and €20,000 respectively while looking similar to an untrained eye.

What Are the 2026 Price Bands for Each Type of Website?

• Simple landing page (1 page): €800–€2,500 — ideal for testing an offer or supporting a single Google Ads or Meta Ads campaign.
• SMB brochure site (5-10 pages): €2,500–€9,000, average €4,000–€5,500 — the most common solution for professional services and B2B companies.
• E-commerce (product catalog, payments, order management): €6,000–€25,000+ — necessary when online sales are the core of the business.
• Custom portal or web app (private area, backend integrations, tailored workflows): €15,000–€60,000+ — when the project needs features no standard CMS offers.

How Much Does a Simple Landing Page Cost?

A simple landing page — a single page built for one advertising campaign or one offer — costs between €800 and €2,500 in Europe when built with a professional builder or template, dedicated copy and brand-specific visuals. It's the right choice to validate a new offer, launch a time-limited campaign or test a market before investing in a full site. Below this range, at €100-€300, you mostly find pre-built templates with no customization or targeted copywriting, and conversions are generally disappointing.

How Much Does a Brochure Site Cost for an SMB?

A professional brochure site for an SMB — typically 5-10 pages covering about us, services, portfolio, blog and contact — costs between €2,500 and €9,000, with the average landing around €4,000-€5,500 for a CMS-based project with semi-custom design, SEO-optimized copywriting and integrated contact forms. Above €9,000 you move into fully custom design, advanced animations, native multilingual content or headless architectures.

How Much Does a Professional E-commerce Store Cost?

A complete e-commerce store — product catalog, online payments, order and shipping management — starts around €6,000 for solutions built on platforms like Shopify or WooCommerce with a custom theme, and easily exceeds €25,000 for projects with hundreds of products, ERP and warehouse integration, complex pricing logic or B2B features like reserved price lists. On top of this, you always need to budget for transaction fees, typically 1.4%-2.9% plus a fixed cost per transaction, charged by the payment gateway.

How Much Does a Custom Portal or Web App Cost?

When a project needs tailored functionality — login-protected areas, deep integrations with internal business systems, custom workflows, multi-vendor marketplaces — you leave 'website' territory and enter custom software development. Prices start at €15,000 for a portal with essential functionality and exceed €60,000 for complex platforms that require a dedicated team, several months of development and ongoing evolutionary maintenance.

CMS, No-Code or Custom Development: How Does It Change the Price?

The choice of technical platform affects price as much as design does. A CMS like WordPress lowers initial development cost but requires periodic maintenance: updates, plugins, security patches. No-code builders like Webflow or Framer speed up delivery and reduce technical maintenance costs, but come with customization limits and can get expensive on high-traffic plans. Custom development on modern frameworks like React or Next.js offers maximum control over performance, technical SEO and scalability, but has a higher upfront cost, justified only when the site is a core strategic business asset, not just an online business card.

What's Often Missing from Quotes (and Will Cost You Later)?

Many 'cheap' quotes only look convenient because they leave out line items that show up reliably within the first 12 months of the site's life. Here's what a serious quote should always state, and what often gets left out:

Red Flags: How to Spot an Unreliable Quote

Before signing a contract, check for these signals: they often point to an unreliable vendor or a quote built to look cheap upfront while costing more later.

• A single total number, with no breakdown of what's included or excluded.
• No mention of maintenance, hosting or ongoing SEO in the contract.
• Delivery timelines promised in under 5-7 business days for a full brochure site.
• No request for a brief, business goals or target audience before quoting.
• A price drastically below market average with no credible technical explanation.
• Ownership of the code, domain or CMS not clearly transferred to the client at project end.

How to Choose the Right Tier for Your Business

The right question isn't 'how much does a website cost' but 'how much is having this website worth to my business'. A B2B company with a long sales cycle gets more value from an authoritative brochure site with case studies and SEO content than from an e-commerce store that would sit underused. A brand selling standardized products online, on the other hand, gets a direct, measurable return from a well-built e-commerce store. The practical rule: your website budget should be proportional to the value that channel will generate in the first 12-24 months, not trimmed to the bare minimum just to 'have a site'.